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In the story, Jobs walked by Hertzfeld's desk and simply unplugged the computer he was working on before throwing the machine in the trunk of his Mercedes and driving the designer to a different building where Macs were being developed. Hertzfeld told an anecdote about being moved by Jobs from his work on the Apple 2 computer to the inaugural Mac project. "I enjoyed working with him, but not everybody did." "Steve was a terror, but he was incredibly great as well," Hertzfeld said. Still, the designers mixed in guarded praise for the CEO among their criticisms.
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The other panelists detailed their experiences with the executive, agreeing at one point that actor Noah Wyle's portrayal of Jobs as an egotistical control freak in the 1999 made-for-TV movie " Pirates of Silicon Valley" was right on the money. Jobs "never understood the user interface, his great idea was putting the Mac in a box, but he never got outside that box again." "In a world of news, there's a certain effect where people who talk the most and make the money get credit for the great feats of others," Raskin said. His sentiments were typical of those made by the four-man panel, which also featured Mac creators Andy Hertzfeld, Bill Atkinson and Jerry Mannock. Raskin, who left Apple before the Mac's introduction, also offered his theory on why Jobs has gotten more publicity for launching the famous computer than the designers who worked on the original product. "He killed the (Mac) project three times," said Jef Raskin, one of the so-called fathers of the Mac, who began the project that led to the computer's eventual launch in 1984. The group even parodied Jobs' taste in clothes, draping the executive's trademark black turtleneck and jeans over a chair on the stage to stand in the CEO's place. Instead, show organizer IDG World Expo put together a reunion of the design team that built the first Macintosh desktop computers at Apple more than 20 years ago.Īnd rather than giving Jobs credit as a key member of that effort, the panel of designers used the event to repeatedly deride the executive, saying his style of management had threatened the Mac's very existence.
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When Apple announced its decision not to participate in the Macworld Boston conference it became clear Jobs wouldn't occupy his traditional role as the event's opening keynote speaker. BOSTON-Despite the fact that Apple Computer Chief Executive Steve Jobs chose not to attend the ongoing Macworld conference, the company's mercurial founder still managed to remain at the center of the show's attention.